Sony.com Global Redesign

Role:  Associate Creative Director / Design / UxD

I was responsible for the design concepts, thinking and presentation that won us the Sony responsive redesign work. As the ACD design lead for SapientNitro I would design and concept with the team, while providing oversight, guidance and creative direction. I would then present our creative back to Sony a regular intervals for realtime feedback, collaboration and iteration. We were closely partnered with the Sony content creation team and Odopod for the duration of the global responsive redesign.

Cyber-shot RX1 product page concept

One of the original product pages I designed for the pitch to win the global responsive redesign of sony.com.

Video Journey 1

For this journey a tech enthusiast uses social media, peer reviews and online research to validate his decision to buy a new camera.

Experia Ion Product page Concept

Tablet and Mobile pages for the Xperia Ion.

VIDEO jOurney 2

In this journey the social validator likes favorite products for consideration, share, and solicit feedback to feel confident in future purchasing decisions.

Sony W900 Product page

This is an example HDTV product page design for the final responsive design system.