Eyeconic.com Responsive Redesign
Role: Associate Creative Director / Design
The PItch
HOMEPAGE
A homepage concept which frames the importance of your eyes. Utilizing a frame mechanic to focus attention to what is most important and lead you down the page. A clean, simple and modern approach to an otherwise complicated process. The goal was to make the process simple, elevate social to validate eyewear selection, and streamline the process of finding a doctor.
Product Page
Elevate the product to a realistic proportion. You shouldn't need eyeglasses to shop for new eyeglasses. Make the information you need to feel confident about your your purchase easy to find, read and digest. Utilize tagging and filtering to more easily search by related criteria and products. Tell a more interesting product story through modular design which highlights specific feature benefits.
Brand page
Create the ability to shop eyewear from a brand perspective. This allows the brand an ability to highlight and feature specific campaigns while allowing a user to shop the entire brand catalogue. Leverage the modular nature of the responsive redesign to highlight brand specific technology and campaign specific media.
Interaction Model
An initial interaction model which employs an extremely shallow experience to keep a user focused an on task at all times.
Homepage
Get the users to what they need with no barriers and relevant sorting.
Product page
Product detail pages are overlays which keep a user browsing and focused.
Product Listing page
A Logical, simple, and modern product listing page.
Seasonal Lookbook
An ability to view aspirational and seasonal content contextually as an overlay.
