For this project I had the opportunity to re-design Kasey Kahnes 2013 Farmers Nascar. I had 2 days to put my best foot forward. I quickly did some research into race car design best practices to help solidify some of my ideas and thinking. I then established some requirements, logos, colors and placements. Being in a pinch for time, I then found myself a decent 3D nascar model that I could texture. I knew this would help sell my ideas.
The goal of this first design was to create something very modern and eye catching. I wanted a car that incorporated the Farmers Insurance colors, was very distinct from other race cars and was also highly visible from a distance of up to a mile.
For this car I wanted to incorporate some of the most obvious best practices. I lined the bottom of the car in white. This helps create separation between the car and the track for better visibility. I also utilized lines which slant forward, which makes the car look fast while standing still. And lastly I made the rear of the car a very visible color which fades into blue. This creates an optical blurring illusion at high speeds. The blur makes the car appear faster than it actually is.
This car was mostly for a bit of Fun. I wanted to create a retro looking throwback car. Something that was reminiscent of an old stock car. This car also utilizes modern best practices.